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  1. #1
    Free Member
    Join Date
    Jun 2011
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    Boca Raton, FL
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    275

    5 Best Practices for Real Estate Pros on Facebook

    Are you or one of your clients a real estate agent? If so, you need to be on Facebook. But simply having an online presence on Facebook is not enough.

    Here are 5 best practices for real estate pros on Facebook:

    1. Use Facebook to connect with potential clients
    2. Maintain a consistent flow of communication
    3. Integrate Facebook into your existing marketing strategy
    4. Consider Facebook ads
    5. Create & maintain a professional image

    Even if you are not in the real estate industry, these best practices apply to any professional using Facebook for business.

    Which of the 5 best practices do you think is most crucial?

  2. #2
    Ambassador

    Erika Barbosa is an Ambassador!
    Join Date
    Oct 2009
    Location
    Fort Lauderdale, FL
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    I think #5 is most crucial: Create & maintain a professional image

    While recently searching online for a real estate agent, I came across an agent who linked to his personal Facebook profile from his business website. However, the Facebook profile that he linked to was not appropriate. It included photos of alcoholic beverages that were not fitting for a business image.

    Needless to say, I did not contact him.

  3. #3
    Free Member
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    Jun 2011
    Location
    Boca Raton, FL
    Posts
    275
    Yes, I would agree. And this is important to keep in mind for all industries, not just realty.

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