"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences.
If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble.
Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms.
As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive.
The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings.