Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think!
Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.
A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.
Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat.
Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts.
Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts.
The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table.
Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.