What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model the real world within search campaigns, and maybe predict your best converting moments.
Yahoo will soon require users of the website's services to register for Yahoo IDs. The new sign-in shakeup is chief executive Marissa Mayer's latest idea to boost revenue for the site.
When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than any other form of advertisement.
The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting.
If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help.
Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers.
Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop.
Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of e-commerce sites to each visitor.