The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges.
The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general.
Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate.
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"Why these ads?" Are these familiar words you see every time you search Google for a specific keyword or phrase? By now, you probably realize that Google's Adwords Pay-Per-Click services are some of the most personalized advertisements available on the Internet. But
Simply signing up and sending your message out into the world is no longer an option. It's 2012, and most businesses today are involved with social media in one way or another, but are they using it correctly? James Welborn, Creative Director of Indelible