We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

Social Media Advertising for Small Businesses

social media advertising tips

Learn the ins and outs of social media advertising on four major networks: Facebook, Twitter, LinkedIn, and Google+.

Creating Effective Facebook Ads

If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. And it's not just for raising brand awareness. In this guide, you'll learn how to create effective Facebook ads that generate real leads.

facebook marketing

If you're already advertising on Facebook and are looking to save time AND money, check out WordStream Social Ads, our new offering that makes Facebook advertising easier and more effective.

How to Create Twitter Ads

Many businesses arenít quite sure how to tackle marketing on Twitter from a paid perspective. Itís certainly not a one-size-fits-all endeavor, and if you donít quite know what youíre doing, you could wind up wasting a ton of money. Learn how to master Twitter advertising in this guide.