Hi all!

I wanted to ask your opinion about segmentation of eCommerce sites. I have a traditional medical equipment company that has MANY product lines. Some of these product lines are somewhat specialized and expensive ($3-4k purchases).

I'm leaning toward segmenting these niche items off into their own site.

Is there any type of best practice thoughts on making an entire site around one product group versus putting everything on one site?

In my case this would mean a specific site for oxygen equipment. Then another site for walkers, canes, etc.

I'm sure this could be debated both ways, and I would love to hear your thoughts on the topic.

Thank you,

Chris