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Seven is Google's New Magic Number

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Seven may be a lucky number for many brands aiming to control the sitelink results for their website in Google's search query result pages. All tests and media indicates that Google recently changed from an inconsistent amount of search results, usually 10, to now only showing 7 results for a brand. It can be outside links, such as Wikipedia or social media sites, but only 7 results are being shown in all recent tests run by Search Engine Watch and [URL=""]Search Engine Round Table[/URL].

[URL=""]Search Engine Watch[/URL] reporting, "Google: Now With 3 Less Results on ~18% of Searches. It appears the seven results are triggered on Google mainly when the No. 1 result has sitelinks – a cluster of additional “shortcut” links that point users to pages located on the same domain. Sitelinks are automatically shown for sites Google determines are useful to users (e.g., popular sites). [COLOR=#444444]Google’s move to show less search results, in conjunction with [/COLOR]an [URL=""]analysis by Dr. Pete[/URL] at SEOmoz showing less domain diversity, has created the latest uproar in the search industry.

The official word from Google on all this:
[INDENT]We’re continuing to work out the best ways to show multiple results from a single site when it’s clear users are interested in that site. Separately, we’re also experimenting with varying the number of results per page, as we do periodically. Overall our goal is to provide the most relevant results for a given query as quickly as possible, whether it’s a wide variety of sources or navigation deep into a particular source. There’s always room for improvement, so we’re going to keep working on getting the mix right.[/INDENT]For brands, this is actually a reason to celebrate. And yes, this is actually good (or at worst neutral) for users.

Also see Search Engine Land for "[URL=""]7 is the New 10?[/URL]"

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