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Google's Newest Acquisition is Wildfire

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Google's latest venture to increase chances of success and monetizing social media was the purchase of WildFire for $400 Million. WildFire is a social media advertising tool that helps brands manage social media efforts across all the major social networks. [URL="http://www.searchenginejournal.com/google-acquisition-wildfire-social/46958/"]Search Engine Journal[/URL] explains, " Wildfire, which initially launched four years ago, helps brands seamlessly manage social efforts across a variety of websites including: Facebook, Twitter, YouTube, Google+, LinkedIn, and Pinterest. Wildfire’s clients, which include Amazon, Virgin, and Sony, use the service for social ads, page management, analytics, and app development. Since Wildfire currently uses Adaptly to access the Ads API, Google is most likely planning another acquisition in the near future."

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