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Association of National Advertisers Opposes New ICANN Domains

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The Association of National Advertisers (ANA) recognizes the potential problems with the new ICANN domain names being proposed. "By introducing confusion into the marketplace and increasing the likelihood of cybersquatting and other malicious conduct, the ICANN top-level domain program diminishes the power of trademarks to serve as strong, accurate and reliable symbols of source and quality in the marketplace," ANA President-CEO Bob Liodice stated. "Brand confusion, dilution and other abuses also pose risks of cyber predator harms, consumer privacy violations, identity theft and cyber security breaches.

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