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YouTube's Watch Time Still Rising

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One might begin to wonder if the video watching on YouTube.com might ever plateau, but it has steadily been rising into the stratosphere. The current reports confirmed by YouTube are that over 4 Billion hours of videos are watched per month. It doesn't look like that figure might be slowing down anytime soon with the additions in programming and types of videos YouTube is expanding into. According to [URL="http://mashable.com/2012/08/01/youtube-4-billion-hours/"]Mashable[/URL], "While YouTube may be best known its viral videos, the Google subsidiary has recently been experimenting with more original and professionally produced channels as a way to attract even more viewers and ad dollars. Around the beginning of this year, YouTube invested more than $150 million to fund channels featuring stars including Amy Poehler and Wayne Brady. In May, it said it would sink another $200 million into the project."

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