View RSS Feed

IMC News

Semantic Search and Search Engine Optimization

Rate this Entry
Google's Semantic Search is here and it will be continually changing and evolving search engine results. As this happens, marketers will constantly be evaluating and changing how to make sure that their pages end up in the appropriate search results. Google's Knowledge Graph has a goal of answering questions more than just giving search results, it infers answers and gives related results based on knowledge, information and prior search data. [URL="http://searchenginewatch.com/article/2191974/Semantic-Search-The-Eagle-Has-Landed"]Search Engine Watch[/URL] tells us what that means for marketers:

[B]1. Understand How Your Business Fits Into the Schema

2. Understand How Google Uses Semantic Data

3. Apply Semantic Markup to Your Site Based on What Google is Using

4. Consider Applications of Semantic Markup Based on What Google is Likely to do[/B]

Also see: [URL="http://www.clickz.com/clickz/column/2193961/what-does-semantic-search-mean-for-seo"]What Does Semantic Search Mean for SEO[/URL]?

Submit "Semantic Search and Search Engine Optimization" to Digg Submit "Semantic Search and Search Engine Optimization" to del.icio.us Submit "Semantic Search and Search Engine Optimization" to StumbleUpon Submit "Semantic Search and Search Engine Optimization" to Google

Comments