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Better Tracking, Reporting, & Ratings Systems for Facebook

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Later this month, Nielsen ratings system will be coming to Facebook. The Nielsen ratings system that is famous for television will be rolling out an online program on August 15th and although Facebook is the first site to have the ratings system, it is not just for Facebook, Nielsen has the rating system set up for any site on the internet and can provide user data to site owners and advertisers.

[URL="http://mashable.com/2011/08/03/facebook-nielsen-ratings/"]Mashable[/URL] also reporting that last month Facebook also began working with comScore on a similar type of measurement system that aims to track reach and frequency, a comScore rep confirmed. That system also measures the efficacy of Facebook activity by gross ratings points. Meanwhile, Facebook is working on upgrading its own marketing tool, called Insights, which will also begin using GRPs.

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