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Six SEO Changes to Make Before Overly Optimized Site Penalty Begins

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The Internet Marketing Club News recently covered the new algorithm changes that Google is in the process of making. The main focus of the changes are to ensure that quality sites are returned in the search engine results pages and that sites that do not have quality content, are overly optimized for search engines, or partaking is misleading links and content are penalized.

[URL="http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday"]SEOMoz [/URL]covers 6 ways to make sure that your site is not affected by this penalty:

1. Have authentic titles that sound like a human wrote them.

2. Manipulative Internal Links: "[LEFT][COLOR=#666666][I]Linking repeatedly to the same page with the same anchor is not helpful for SEO, and it makes our sites look really spammy and manipulative and questionable to someone who's browsing it."

[/I][/COLOR][/LEFT]3. Link filled footers with links that are not helpful for site usability.

4. Text content blocks built only for the search engines. Make sure that your site is readable to your target audience and not just full of keywords for the search engines to "see".

5. Back links from sources that are likely already penalized or will be penalized.

6. Large amounts of pages that are targeting very similar, kind of modified versions of keywords and keyword intents, with only slight variations, slight variation being the key here.

What do these changes mean for you? Will you be making some of these changes to your site?

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