View RSS Feed

IMC News

7 Ways to Make Your Brand More Pinteresting

Rate this Entry
Pinterest was just named the 3rd most popular social media site and both marketers and companies are trying to figure out how to incorporate Pinterest into their marketing strategy. Here are 7 ways to make your brand more Pinteresting.

[COLOR=#000000]Here are seven tips to optimize your website for Pinterest to generate more traffic:[/COLOR]
[LIST=1][*][B]Prioritize engaging pictures on your site.[/B] Pinterest is a very visual site, and content that is pinned uses the image as the primary focus point. Be sure that all of your pages and posts have beautiful and relevant images that are appropriate for pinning.[*][B]Pin It button on your blog.[/B] Be sure to include the Pin It button on your blog, much as you have the +1 button or the Facebook "like" button. Make it as easy as possible for users to share your content on Pinterest.[*][B]Pin It button on products.[/B] Pinterest is driving traffic back to products as people share the brands and products that they love (or are affiliates for). Make sure that your individual products have the Pin It button to encourage pinning.[*][B]Link Pinterest to social networks.[/B] Include links to your Pinterest page on social networks like Facebook and periodically post about your Pinterest page on Twitter. As your existing fans and followers see your pins, they may repin your content and share with their networks. Use your other social networks to build your Pinterest following.[*][B]Follow us on Pinterest button on your site.[/B] Just as you include links to Facebook and Twitter on your home page or sidebar, include links to your Pinterest account. This will show your website visitors that you are active on Pinterest, and they may connect with you on Pinterest and increase their engagement with your brand, or even repin your content to their followers.[*][B]Optimize content to make it Pinteresting.[/B] In addition to the Pin It button, brands can optimize their content to make it more Pinteresting or "pinnable." By looking at the content that your target audience is already pinning, you can create more pinnable content. For example, one of my clients found that in their category people were pinning new product announcements more than product reviews, so they optimized their blog content strategy to match what their audience was pinning.[*][B]Start pinning![/B] Like every other social network, Pinterest is about the community and participating in the community. Unlike Facebook or LinkedIn, brands can participate in Pinterest the same as any other users; they aren't restricted to brand accounts. This means that brands can actively build a community and expand their brand reach to new audiences. By repining and commenting, brands can interact and engage.[/LIST]
For an 8th bonus tip and more information on Pinterest for business, see [URL=""]Krista Neher's article on ClickZ[/URL].

Submit "7 Ways to Make Your Brand More Pinteresting" to Digg Submit "7 Ways to Make Your Brand More Pinteresting" to Submit "7 Ways to Make Your Brand More Pinteresting" to StumbleUpon Submit "7 Ways to Make Your Brand More Pinteresting" to Google