View RSS Feed

IMC News

Adwords Goes Social with the +1 Button

Rate this Entry
Google +1 buttons seem to be taking over the web, now they are not only on Google's search results, but also on Adwords ad listings. Not only do search marketing campaigns need to take the +1 Button into account, but now also PPC Adwords campaigns need to consider the social aspect as well.

[URL="http://www.clickz.com/clickz/column/2137285/google-1s-advertising-adwords-ads-social"]Click Z explained[/URL] last month: [COLOR=#000000]Google has integrated this into AdWords campaign management by offering social extensions as an ad extension option. Setting up social extensions connects the +1's in the AdWords campaigns to the correct Google+ Page.[/COLOR][COLOR=#000000]How to use social extensions in AdWords:[/COLOR]
[LIST=1][*]You must have a Google+ Page and it must be connected to your campaign.[*]The Google+ Page must be verified:
[LIST][*]Link from the Google+ Page to your company website[*]Company's website should link to the Google+ Page through a badge or code snippet[*]Have 1,000 followers on the Google+ Page[/LIST][/LIST][COLOR=#000000]
[/COLOR]

Submit "Adwords Goes Social with the +1 Button" to Digg Submit "Adwords Goes Social with the +1 Button" to del.icio.us Submit "Adwords Goes Social with the +1 Button" to StumbleUpon Submit "Adwords Goes Social with the +1 Button" to Google

Comments