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By Year's End Earth Will Host More Mobile Devices Than People

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That is a pretty huge statistic - more mobile devices than people? According to a [URL="http://techcrunch.com/2012/02/14/the-number-of-mobile-devices-will-exceed-worlds-population-by-2012-other-shocking-figures/"]TechCrunch[/URL] article quoting [URL="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html"]Cisco reports[/URL], that is not the only astounding statistic for the year. "Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. The traffic even grew faster than Cisco had earlier predicted: they had pegged growth at 131% year-over-year. In actuality, traffic grew by 133%.In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000 (597 petabytes vs. 75 petabytes). That was only a dozen years ago, but it may as well have been eons."

The article also features statistics and figures for video usage, cloud based computing, smart phones and more. As marketers it is important to learn these facts and trends so that we know how to reach our target market.

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