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Geotargeted Social Spending Will Reach $2.3 Billion by 2015

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[COLOR=#000000]Have you started to incorporate geotargeting into your marketing and social media campaigns? Privacy issues aside, it is still a segment experiencing wild growth and it is very exciting to see where the future of geotargeted offers, virtual wallets, and technology will take us![/COLOR][I][COLOR=#000000]

"Social media ad spending is expanding at a healthy clip, and geotargeted social media ad spending -- employing information about location to reach consumers in contextually appropriate ways -- is growing even faster, according to a new forecast from BIA/Kelsey, which has total geotargeted social media spending jumping from $400 million in 2010 to $2.3 billion in 2015.
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[/I][COLOR=#000000][I]Thatís a cumulative annual growth rate of 33.3%, compared to a CAGR of 25.7% for social media spending overall, which is supposed to advance from $2.1 billion to $8.3 billion over the same period. Geotargeted social mediaís share of total social media spending should jump from 19% in 2010 to 27.7% in 2015."[/I]

Quote From [URL="http://www.mediapost.com/publications/article/162335/geotargeted-social-spending-will-reach-23-billio.html?edition=40218"]MediaPost[/URL][/COLOR]

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