View RSS Feed

Shari McConahay

Google Sitelinks Ads 2 Links, Increases Conversions for E-Tailers

Rate this Entry
Mediapost reported today that Google's Sitelinks has added 2 more links to the previous set of four available links in it's Sitelinks option for Adwords. Online retailers are reporting an increase in conversions when using Sitelinks. Quote from the Mediapost article:

"So Google continues to find ways for advertisers to profit from AdWords. The search engine recently added two additional Sitelinks to the four previously available in paid-search ads. PM Digital clients North Face, CB2, Sportsman Guide, Paul Fredrick, AARP and others have begun to take advantage of the two additional links. At least one client sees a 15% increase in click-through rates. "Every time the click-through rate goes up, the cost per click declines because it's based in part by the quality score," Sandberg said."

Not sure what Sitelinks is or how to implement in into your Adwords campaign? Google provides easy step by step instructions to Adwords Sitelinks. Here is an example of what the site links look like when I ran a search for Kohl's shoes.
kohls.jpg

Submit "Google Sitelinks Ads 2 Links, Increases Conversions for E-Tailers" to Digg Submit "Google Sitelinks Ads 2 Links, Increases Conversions for E-Tailers" to del.icio.us Submit "Google Sitelinks Ads 2 Links, Increases Conversions for E-Tailers" to StumbleUpon Submit "Google Sitelinks Ads 2 Links, Increases Conversions for E-Tailers" to Google

Comments