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How Pandora Overcame Disaster & Discovered Success

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[COLOR=#474747]Costly Internet radio royalty rates left [URL="http://mashable.com/follow/topics/pandora"]Pandora[/URL] on the brink of[URL="http://mashable.com/2008/08/17/pandora-extinction/"]extinction[/URL] in the summer of 2008. The popularity and success of its mobile apps [URL="http://mashable.com/2009/05/19/pandora-profitable-in-2010/"]kept the company afloat[/URL] until mid 2009, when a more favorable [URL="http://www.nytimes.com/2009/07/08/technology/internet/08radio.html?ref=technology"]royalty deal was struck with record labels[/URL]. Today, the newly public company looks healthier than ever.[/COLOR]
[COLOR=#474747]Pandora is setting its sights on getting its music streaming service on all phones, in all homes and in all cars. Itís a lofty goal that will require the company to first tackle another huge challenge: international music licensing issues.

For the Mashable interview with Pandora's founder, see [URL="http://mashable.com/2011/09/29/pandora-tim-westergren-interview/"]How Pandora Bounced Back From the Brink of Ruin to Revolutionize Internet Radio[/URL].

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Comments

    I love the new Pandora! I had gotten away from using it for a while, but when I heard about the new version I gave it another shot and I haven't turned back since.