What Is Search Engine Optimization?

Search Engine Optimization

Marketers have broadly used SEO tactics for years. Analyze traffic, find keywords, and optimize your content. How vital is search engine optimization for your business?

The way you do SEO with your content changes everything. Do you need more traffic? How about higher conversions? What can you expect from search engine optimization?

What is SEO?

Although SEO is not enough to make it in business, you cannot improve your online presence without it. Marketers who understand how it works will always get most of the traffic and attention.

Then, what is SEO?

Despite the technical definitions, SEO looks to answer one simple question. Why should people give you attention when having so many options available?

Google SEO

SEO assumes that your audience uses a search engine. Aside from Google, these include Yahoo, Youtube, and social media platforms.

Yes, media apps also count.

Every search engine you know uses an algorithm to define what content is more appropriate for a keyword.

The goal of SEO is to show your content as the most relevant for as many keywords as possible.

How does SEO work?

Don’t think all tactics work the same way. It depends on the reaction you want to produce on the visitor.

If you are trying to increase brand awareness, your keywords must be relevant for the user.

The mission of Google is to organize data so their users can find the information they need. This algorithm rewards you whenever a visitor shows interest in your website.

SEO made simple

In broad terms, you will find two keyword types in SEO based on accuracy.

Think of the last time you searched on Google. How do you ensure that you get the most exact answer to your question? You enter more details in the search bar.

The longer the keyword is, the easier it is to find the right data. However, they are so specific that Google will filter much more results. The volume reduces in inverse proportion to the keyword length.


Also known as Long-tail keywords, these results create social engagement, even if their traffic is lower.

Broad keywords, of course, are far more popular and searched.

Imagine you wanted to grow your website. Which keywords should you use?

The Inter-linking Strategy

Unluckily, SEO is not as simple as including X keywords in an article. If the search volume shows the relevance of the keyword, competition exposes the difficulty. Here is what to do in each case.

  • to use, but you won’t find them without a keyword tool.
  • If low searches are bad, high competition makes it worse. Avoid these at all costs.
  • These are long-tail keywords that will engage your visitors. Use them to get your first visits.
  • These keywords are our target. However, we cannot rank them organically.

The interlinking strategy is about linking your broad keywords from your long-tail results. That will ensure that you gradually rank for the best terms.

Remember that competition is always a good thing. It shows what terms you should pay closer attention, and will grow your business if you do.

Before worrying about SEO, you need a website. Read my tutorial on how to build your first website to get started.

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