What is social media marketing? What opportunities does it bring to you, and why does it matter?
Think of all the marketing strategies out there. There are ad campaigns, options, SEO, social media, and email. Each of these uses a different approach to get clients.
But there is something unique about social media. These apps are growing faster than the Internet itself. One out of five people uses social media multiple times a day.
And the no-brainer? It’s free. You only need time and effort to grow your influence, not even mentioning the free-advertising you will get. For marketers, social media presents the best opportunity to build a brand long-term.
Introduction to social media marketing
Social media is about sharing ideas that matter. It is content creation focused on engagement and adapted to each platform. The result of it is a virtual community around your brand, growing your traffic.
The power of social media marketing is communities. In other words, your followers come back again and again and encourage others to listen to your message.
The advantages are unfair. Brands with large followings have an existing audience whenever they start a project.
Imagine if you had thousands of people waiting to hear from you. How much could you grow if you spent zero money on ads? Exactly.
Although it may be slow at first, social media marketing is the best choice you can make for your brand. Let’s see how you can get started before it’s too late.
How does social media work?
Each platform has its own rules. The format you use will depend on the social media app. Here is some direct advice to get started:
- Creators underestimate how much patience it takes to grow exponentially. Don’t split your focus into many platforms. Once you master one, you can expand by one app at a time.
- Do you know about those who upload the same content on each platform? Don’t be that person. Although it may sound basic, each app works like a language. You need to use the right format so that you get people’s attention.
- Do you do Facebook, Instagram, Snapchat, Twitter, or Youtube? Once you know the formats, try and find which one communicates better. If you don’t know, just pick Facebook. You can’t go wrong with the mother of all media platforms.
The best advice for business owners
You open social media and see all these people with millions of followers. How do they do it?
Although each app has algorithms to be aware of, the secret is documenting.
Imagine if you give your followers updates every day in a video. Whenever you get a new visitor, they can see how far you’ve come. Assuming that your product is fantastic, documenting will guarantee your trust.
Gary Vee is the best example of this. Increase your upload frequency and take some time to read people’s thoughts on your work. You will find more insights about your audience than any software can show you.