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Best SEO Tools You Can Use In 2020

SEO tools

Do you want to get more traffic? What about increasing sales? Are you creating an online brand?

For years, SEO experts have studied how to achieve all those goals. Keywords, backlinks, rank, and content tracking used to take a lot of work and money.

But what if you could build your SEO strategy within minutes?

That’s right. There are tools that you can use to do tasks ten times faster. Even better, most of them are free.

Although we don’t recommend to go for the cheapest option, you can do SEO with zero money. The best ones use to have a free trial, which is enough to pay off themselves before you pay a dime.

These tools will show you the right data to get more traffic. As a result, you will get organic visits to your website. Each software has its differences, so make sure to know them for better results.

Here, I give you the best SEO tools you can use today.

#1 SemRush – the best SEO tool to use

From keyword research to backlinks, Semrush is known for its quality. No matter what feature you use, the tool will show detailed information AND suggest to you what to do.

Perhaps the best part is that you can do it as a complete beginner. Simply visit the Semrush blog, and you will work like a pro after a quick read.

SEO Tool Semrush Logo

There is a free trial, but the basic package starts at ~$100 per month. Because SEO is a long term marketing strategy, you will probably use it for months. If you think of the annual plan, you can save $16 every month.

Due to the popularity of Semrush, it’s easy to find promo codes on other channels. It won’t take long to find them if you look around Google and Youtube.

#2 Ahrefs – the best SEO tools for researching competitors

SEOs use to say that competition is a good thing. When ranked websites use certain keywords, it helps us to know which terms work better.

Ahrefs is one of the best SEO tools you can find in the market today. If you ever wanted to study your competitors, Ahrefs is the right choice. You can see how they rank, how it compares to your website, and an SEO graph to learn about their progress.

SEO tool Ahrefs Logo

With Ahrefs, you’ll know what strategies others use. As a result, you will adapt faster and think ten steps ahead of the competition.

The pricing barely has any difference with Semrush. Now, Ahrefs is a fantastic tool for professionals with working websites. If you have just started a website, it can be pricey to pay $99 per month.

Luckily, there is a seven-day trial for $7. If you want to go all-in with your business, definitely check the annual plan. You get Ahrefs for two months, for free, then it’s $82 per month.

#3 KWFinder – SEO tool for finding keywords

Imagine the traffic increases if you could find terms with high volume and low competition. That’s what KWFinder does.

This SEO tool includes a filter to find the best keywords for your niche. Here you have an all-in-one software with a user-friendly interface.

Kwfinder Logo

You will be surprised to know its price compared to Semrush and Ahrefs. For half of the price, you get everything a beginner could ever need for SEO. The annual price goes down to $30.

Although the Basic plan has its limits, Premium and Agency offer an even better price-value relation. If you want to take some massive action, you can try any of these for free for ten days.

Closing Thoughts

What does the perfect tool look like? It depends on your vision of the website. With long-term projects, Semrush and Ahrefs will be the right choice. If you are testing ideas and just starting, we recommend KWFinder.

Aside from your preference, there isn’t any detail to define which one is better. SEO seems to depend on your skills and strategies after all.

If you don’t have a website to use SEO on yet, check out my articles about website building: How To Build Your First Website and The Best Website Builder.


What Is Search Engine Optimization?

Search Engine Optimization

Marketers have broadly used SEO tactics for years. Analyze traffic, find keywords, and optimize your content. How vital is search engine optimization for your business?

The way you do SEO with your content changes everything. Do you need more traffic? How about higher conversions? What can you expect from search engine optimization?

What is SEO?

Although SEO is not enough to make it in business, you cannot improve your online presence without it. Marketers who understand how it works will always get most of the traffic and attention.

Then, what is SEO?

Despite the technical definitions, SEO looks to answer one simple question. Why should people give you attention when having so many options available?

Google SEO

SEO assumes that your audience uses a search engine. Aside from Google, these include Yahoo, Youtube, and social media platforms.

Yes, media apps also count.

Every search engine you know uses an algorithm to define what content is more appropriate for a keyword.

The goal of SEO is to show your content as the most relevant for as many keywords as possible.

How does SEO work?

Don’t think all tactics work the same way. It depends on the reaction you want to produce on the visitor.

If you are trying to increase brand awareness, your keywords must be relevant for the user.

The mission of Google is to organize data so their users can find the information they need. This algorithm rewards you whenever a visitor shows interest in your website.

SEO made simple

In broad terms, you will find two keyword types in SEO based on accuracy.

Think of the last time you searched on Google. How do you ensure that you get the most exact answer to your question? You enter more details in the search bar.

The longer the keyword is, the easier it is to find the right data. However, they are so specific that Google will filter much more results. The volume reduces in inverse proportion to the keyword length.


Also known as Long-tail keywords, these results create social engagement, even if their traffic is lower.

Broad keywords, of course, are far more popular and searched.

Imagine you wanted to grow your website. Which keywords should you use?

The Inter-linking Strategy

Unluckily, SEO is not as simple as including X keywords in an article. If the search volume shows the relevance of the keyword, competition exposes the difficulty. Here is what to do in each case.

  • to use, but you won’t find them without a keyword tool.
  • If low searches are bad, high competition makes it worse. Avoid these at all costs.
  • These are long-tail keywords that will engage your visitors. Use them to get your first visits.
  • These keywords are our target. However, we cannot rank them organically.

The interlinking strategy is about linking your broad keywords from your long-tail results. That will ensure that you gradually rank for the best terms.

Remember that competition is always a good thing. It shows what terms you should pay closer attention, and will grow your business if you do.

Before worrying about SEO, you need a website. Read my tutorial on how to build your first website to get started.