Best SEO Tools You Can Use In 2020

SEO tools

Do you want to get more traffic? What about increasing sales? Are you creating an online brand?

For years, SEO experts have studied how to achieve all those goals. Keywords, backlinks, rank, and content tracking used to take a lot of work and money.

But what if you could build your SEO strategy within minutes?

That’s right. There are tools that you can use to do tasks ten times faster. Even better, most of them are free.

Although we don’t recommend to go for the cheapest option, you can do SEO with zero money. The best ones use to have a free trial, which is enough to pay off themselves before you pay a dime.

These tools will show you the right data to get more traffic. As a result, you will get organic visits to your website. Each software has its differences, so make sure to know them for better results.

Here, I give you the best SEO tools you can use today.

#1 SemRush – the best SEO tool to use

From keyword research to backlinks, Semrush is known for its quality. No matter what feature you use, the tool will show detailed information AND suggest to you what to do.

Perhaps the best part is that you can do it as a complete beginner. Simply visit the Semrush blog, and you will work like a pro after a quick read.

SEO Tool Semrush Logo

There is a free trial, but the basic package starts at ~$100 per month. Because SEO is a long term marketing strategy, you will probably use it for months. If you think of the annual plan, you can save $16 every month.

Due to the popularity of Semrush, it’s easy to find promo codes on other channels. It won’t take long to find them if you look around Google and Youtube.

#2 Ahrefs – the best SEO tools for researching competitors

SEOs use to say that competition is a good thing. When ranked websites use certain keywords, it helps us to know which terms work better.

Ahrefs is one of the best SEO tools you can find in the market today. If you ever wanted to study your competitors, Ahrefs is the right choice. You can see how they rank, how it compares to your website, and an SEO graph to learn about their progress.

SEO tool Ahrefs Logo

With Ahrefs, you’ll know what strategies others use. As a result, you will adapt faster and think ten steps ahead of the competition.

The pricing barely has any difference with Semrush. Now, Ahrefs is a fantastic tool for professionals with working websites. If you have just started a website, it can be pricey to pay $99 per month.

Luckily, there is a seven-day trial for $7. If you want to go all-in with your business, definitely check the annual plan. You get Ahrefs for two months, for free, then it’s $82 per month.

#3 KWFinder – SEO tool for finding keywords

Imagine the traffic increases if you could find terms with high volume and low competition. That’s what KWFinder does.

This SEO tool includes a filter to find the best keywords for your niche. Here you have an all-in-one software with a user-friendly interface.

Kwfinder Logo

You will be surprised to know its price compared to Semrush and Ahrefs. For half of the price, you get everything a beginner could ever need for SEO. The annual price goes down to $30.

Although the Basic plan has its limits, Premium and Agency offer an even better price-value relation. If you want to take some massive action, you can try any of these for free for ten days.

Closing Thoughts

What does the perfect tool look like? It depends on your vision of the website. With long-term projects, Semrush and Ahrefs will be the right choice. If you are testing ideas and just starting, we recommend KWFinder.

Aside from your preference, there isn’t any detail to define which one is better. SEO seems to depend on your skills and strategies after all.

If you don’t have a website to use SEO on yet, check out my articles about website building: How To Build Your First Website and The Best Website Builder.

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