Attempting to measure ROI on social media expenditures is not always cut-and-dry. There's no question that most social media has a positive impact, but it can be difficult to gauge just how much return you're getting out of your social media investment.

Here are 3 things to consider when measuring social media ROI:
1. Social media is the vehicle, not the destination
2. Listen and apply learnings to every department
3. Performance metrics are media agnostic

How does your business measure social media ROI? Do you have any other things to take into consideration to add to this list?