Millennials (17-34 year olds) are a very different demographic to market to. They are very familiar with technology and don't like the "hard sell" technique. The key is entertaining and representing them. If you can get a Lady Gaga endorsement, that would be great too =)

Here are 6 tips for marketing to millennials:
1. Cater to their needs
2. Don't be conventional
3. Gamify with friends
4. Give them ownership
5. Let them discover
6. Be everywhere.