We no longer live in a world of linear media, we now move from device to device quickly and unpredictably. In order for advertising to remain relevant, it has to change along with the times.

Here are 5 ways advertising is changing to meet the needs of our non-linear world:
1. Switch to non-linear storytelling
2. Restructure Operations Around Content and Sharing
3. Rethink the Purchase Funnel
4. Facilitate Content Discovery
5. Focus on Evergreen Entertainment

Do you have any other tips to add to the list?