Results 1 to 2 of 2
  1. #1
    Free Member
    Join Date
    Jun 2011
    Location
    Boca Raton, FL
    Posts
    275

    10 Most Engaging Brands on Facebook

    Facebook released the "People Talking About" feature last week as a way to rank Page engagement.

    The feature [...] calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins.

    This new feature allows us to take an interesting and informative side-by-side comparison look at Page "likes" vs. Page engagement. The results, not surprisingly, show some disparity:

    Here are the top ten consumer brand pages by Likes:
    1. Coca-Cola: 34,511,504
    2. Starbucks: 25,446,846
    3. Oreo: 23,092,391
    4. Red Bull: 22,427,254
    5. Converse All Star: 20,780,055
    6. Converse: 20,141,021
    7. Skittles: 19,348,317
    8. Playstation: 17,420,065
    9. Pringles: 13,602,128
    10. Victoria’s Secret: 15,343,727

    And here are the top ten consumer brand pages re-ranked by Talking About:
    1. Starbucks: 508,526
    2. Coca-Cola: 220,867
    3. Victoria’s Secret: 145,125
    4. Skittles: 137,558
    5. Oreo: 114,454
    6. Red Bull: 112,051
    7. Playstation: 104,837
    8. Converse: 52,866
    9. Pringles: 50,488
    10. Converse All Star: 40,858
    Are the results what you expected? Why/Why Not?

  2. #2

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •