Many large brands have simply spread themselves too thinly on social media sites, creating too many YouTube Channels, Twitter streams or Facebook Pages that have been all but abandoned.

Here are 3 ways to improve your social media architecture and increase engagement on the platforms you're actually using:

1. Visualize Your Social Media Footprint
2. Creation, Consolidation and Closure of Social Media Properties
3. Formalize Your Link & Like Structure

Do you have any tips to add to the list?