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  1. #1
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    Jun 2011
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    YouTube Links Last Twice as Long as Facebook/Twitter Links

    Bit.ly did a study on the half-life of socially shared links on sites like Facebook, Twitter and YouTube and found that links on YouTube lasted twice as long as those shared on Facebook and Twitter.

    Half life, in this case, is “the amount of time at which [a] link will receive half of the clicks it will ever receive after it reached its peak.”
    While links on Facebook and Twitter had a half-life of 3 hours, the same links shared on YouTube had a half-life of 7.4 hours.

    This is probably due to the nature of the sites. Facebook and Twitter are more useful for breaking news, while YouTube tends to be focused on things that never grow old. Videos of cute kittens don't lose their appeal as quickly as the weather changes.


  2. #2
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    Erika Barbosa is an Ambassador!
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    Thanks for sharing this study Mikhaila.

    I can’t say this report surprised me though due to the dynamics of the platforms – the results seem fitting.

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