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  1. #1

    Google Keyword Tool is Officially Dead

    don't have much experience with Planner yet, but I can't imagine it being less troublesome that the Adwords Tool.

  2. #2
    Google’s much used Adwords Keyword Tool is officially dead, Keyword Planner has replaced the Keyword Tool.
    Google announced back in May that it was combing Keyword Tool and Traffic Estimator into a new tool called Keyword Planner. The Keyword tool is very useful for site optimisation as well as just Adwords so loss of this seems to be a bit of a blow.

    “Behind every successful AdWords campaign are well planned out keywords and ad groups,” said AdWords product manager Deepti Bhatnagar at the time. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

    “We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” Bhatnagar added. “You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.”

    Apparently the new tool isn’t going over so well among Keyword Tool fans. As Ginny Marvin at Search Engine Land points out, users have been complaining quite a bit.


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