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  1. #1

    Instagram still wants to be friends with Twitter

    http://www.forbes.com/sites/anthonyk...d-cut-off-api/

    Instagram is a friendly company and not one to take offense. It recently passed Twitter in terms of daily active users (DAU) and those users spend 50% more time on site than Twitter’s users do.


    Tony Quin, Founder and CEO of IQ, a digital ad agency in Atlanta, writes about the contrast between the two companies on the iMedia Connection blog, citing, “A recent study in Psychological Science confirmed what we all know intuitively: people react emotionally to pictures, but analytically to text. Instagram is all pictures and Twitter, Twitter Cards excepted, is all text. It’s much easier to consume something emotionally than analytically.” A picture worth a thousand word is greater than 140 characters, I get it.


    But although Twitter decided that continuing Instagram’s API access was not in their best interest, Instagram is not walking away from integration with Twitter. In a move both clever and magnanimous, the photo sharing service has figured out how to use their own user database to allow Instagram images to be easily shared on Twitter. Instagram posted instructions this morning for how this works:


    For photos shared to Twitter, Instagram now translates @mentions for users whose Twitter username and Instagram username differ.


    If the @mentioned user has connected Instagram to Twitter:
    • The user’s Instagram username will appear in the photo caption
    • The user’s Twitter username will appear in the tweet


    If the @mentioned user has not connected Instagram to Twitter:
    • The user’s Instagram username will appear in the photo caption
    • The @ sign will be removed from the username when shared to Twitter


    For @mentions that do not match any Instagram usernames, the @ sign will remain when shared to Twitter.


    The effort is an acknowledgement of how important Twitter is to Instagram users, even if they like Instagram more.

  2. #2
    Will Instagram eventually replace Twitter as one of the most popular social networks, do you think? Or will it just continue to complement it?

  3. #3
    Quote Originally Posted by Leah Herman View Post
    Will Instagram eventually replace Twitter as one of the most popular social networks, do you think? Or will it just continue to complement it?
    Considering lots of users post "textgrams" or screenshots of notepads with text says that they still love Twitter

  4. #4
    I think Instagram & Twitter can live harmoniously together, since, as the article points out, Instagram is visual & Twitter is (mostly) textual. Good to know that they're integrated in this way. Luckily, my Twitter & Instagram handles are the same - hit me up on either @SocialJamie!

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