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  1. #1
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    Social Media Fail: Don't Schedule Tweets

    Over the weekend Radiohead's show in Toronto was canceled when the stage collapsed. After Live Nation posted about the cancellation, a scheduled tweet slipped out asking fans to post images from the show. Oops!!! They were slammed for it on Twitter, the community itself turning on one of its own for scheduling tweets. http://www.unmarketing.com/2012/06/1...t-timing-ever/

    What do you think about scheduling tweets? So you use it? I do not and now probably never would!
    Shari McConahay


  2. #2
    I think it's okay to schedule tweets and Facebook posts - but only if the subject matter is not time-oriented. If the subject matter is, say, an article, or something else that isn't relying on a schedule to be put up, then have at it.

  3. #3
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    I might still be afraid to schedule tweets, just because sometimes the silliest thing might happen that it would be affected or could make the tweet look bad if it was coincidentally topical. It definitely depends on the topic, but I think just to be safe, I would refrain just to play it safe.
    Shari McConahay


  4. #4
    I think it's ok to schedule tweets too, but if you're in a business like Livenation where scheduling and updates are changing constantly, it should be avoided at all costs. I actually know someone who works in social marketing for Livenation. Haha...I wonder if this was his fault.

  5. #5
    There was another example of terrible tweeting habits today. I don't think that the tweeting example this thread was talking about is half as bad as what this company managed to do....Check out this Jezebel story: http://jezebel.com/5927814/idiotic-o...a-was-trending

  6. #6
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    OMG! That is horrible! I was actually thinking that there were likely quite a bit of social media faux pas that probably would occur or already had when the story broke. This boutique's error was definitely worse than a scheduled tweet since it WASN'T schedules. But I am sure that there were a lot of scheduled tweets about the Batman opening that were inappropriate. I know I had planned tweets about the Batman opening myself and didn't post any of them.
    Shari McConahay


  7. #7
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    Kind of on the same subject, but with a different twist. What do you all think of this? Pepsi tweeted about sneaking Pepsi into a midnight movie BEFORE the shooting happened in Aurora, CO. However many feel that they should have removed the post. What do you think? http://bootcampdigital.com/you-decide-should-pepsi-delete-the-post/

    I really think that removing the post was not necessary, but posting something about it both in the comments and in a separate post are absolutely necessary and appropriate.
    Shari McConahay


  8. #8
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    Quote Originally Posted by Leah Herman View Post
    There was another example of terrible tweeting habits today. I don't think that the tweeting example this thread was talking about is half as bad as what this company managed to do....Check out this Jezebel story: http://jezebel.com/5927814/idiotic-o...a-was-trending
    It looks like things got really bad for the boutique over the weekend: http://gigaom.com/2012/07/20/twitter...-of-stupidity/
    Shari McConahay


  9. #9
    How about Madonna? Do you think she's lost her mind?

    http://www.huffingtonpost.com/2012/0...n_1694766.html

    She said she'd rather cancel her show than censor her art. I used to really love Madonna but since when did insensitivity become an art form?

  10. #10
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    I think that likely Madonna is failing at trying to hold onto the "bad girl" spotlight.
    Shari McConahay


  11. #11
    She's trying to hold on to something, but her sanity is not it!

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