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LinkedIn "Pulls A Facebook" With User Data

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When both [URL="http://news.yahoo.com/linkedin-opts-100-million-users-sharing-private-information-050409746.html"]Yahoo News[/URL] and[URL="http://www.businessinsider.com/linkedin-pulled-a-facebook-and-messed-with-your-info-heres-how-to-fix-it-2011-8?utm_source=twbutton&utm_medium=social&utm_term=&utm_content=&utm_campaign=tools"] Business Insider[/URL] articles refer to LinkedIn's privacy policy change as "a Facebook move" it makes one wonder if LinkedIn or Facebook should be more worried about that?

The news hit today that LinkedIn changed it's privacy policy and in doing so, opted their users in to sharing their photo and name with LinkedIn's advertisers. LinkedIn announced the policy change in a [URL="http://blog.linkedin.com/2011/06/23/social-ads/"]blog post[/URL]. The network now allows advertisers to use pictures and names of other users in their network of connections who have recommended or followed that brand.

With all of the negative attention that Facebook draws each time they opt their users into a new change on their site, (even just today with the phone number issue)you would think that LinkedIn could have learned something from that and been either more proactive about announcing the change directly to their users or letting users opt in to the advertising rather than assuming 100 million users would be ok with this type of activity in this day and age of new privacy laws and hyper-awareness social network members have with their data and information.

The [URL="http://www.businessinsider.com/linkedin-pulled-a-facebook-and-messed-with-your-info-heres-how-to-fix-it-2011-8?utm_source=twbutton&utm_medium=social&utm_term=&utm_content=&utm_campaign=tools"]Business Insider[/URL] article listed the steps you can take to opt out of allowing LinkedIn to share your picture and name with advertisers:

[LIST=1][*]Click on your name on your LinkedIn homepage in the upper right corner. From the drop-down menu, select "Settings."[*]On the "Settings" page, select "Account."[*]In the column next to “Account," click “Manage Social Advertising."[*]Uncheck the box next to “LinkedIn may use my name, photo in social advertising."[*]Now check the new default settings under "E-mail Preferences" and "Groups, Companies & Applications." Make sure to opt out of "Data Sharing with 3rd-party applications" as we[/LIST]
ll.

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