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Trouble Over Tracking, Privacy and ETags

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Trouble is brewing with KISSmetrics tracking technology after lawsuits were filed against KISSmetrics and Hulu. Hulu and Spotify both dropped KISSmetrics tracking technology when they found out the the tracking company was using coding that still tracked users' activity even after their cookies were cleared.

"The controversy about KISSmetrics' tracking methods erupted late Friday, when researchers from UC Berkeley published a [URL="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1898390"]report[/URL] stating that the company was using ETags to track people regardless of steps they had taken to protect their privacy."

[URL="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155032&nid=129433"]See MediaPost for the full story[/URL].

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