View RSS Feed

IMC News

Do Not Track Bad For Advertisers & Consumers

Rate this Entry
Consumers are always concerned about internet privacy; however the push for internet privacy might cause some grief for internet shoppers in the future. The new IE10 will come with default do not track settings, which means that unless users disable and change the default settings, they will not see re targeted advertisements. Because retargeting is one of the best ROIs for advertisers, this may result in higher prices in the long run. Here is how [URL="http://www.clickz.com/clickz/column/2200984/why-ies-do-not-track-default-setting-is-bad-news-for-advertisers?wt.mc_ev=click"]ClickZ[/URL] explains it, "By not sharing website browsing information with advertisers, brands will lose the ability to remarket products that potential buyers have demonstrated a previous interest in. Remarketing is one of the most effective forms of online advertising, and knowing who to remarket to and what to remarket to them is extremely valuable data. Many digital advertisers get their highest return on investment (ROI) through remarketing, particularly when luring (OK, "suggesting") that previous visitors return to their site through special discounts or offers. Depending on whom you ask, this is either an annoying invasion of privacy or a welcome message that speaks to a specific, demonstrated need."

Submit "Do Not Track Bad For Advertisers & Consumers" to Digg Submit "Do Not Track Bad For Advertisers & Consumers" to del.icio.us Submit "Do Not Track Bad For Advertisers & Consumers" to StumbleUpon Submit "Do Not Track Bad For Advertisers & Consumers" to Google

Comments