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Google Changes Search Results Again

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Google search results have evidently changed again reducing the number of results for one site down to four. According to a WebMasterWorld thread and a SERoundTable report, Google has changed the amount of results shown for any particular result. We reported last month that the number of [URL="http://www.internetmarketingclub.org/entry.php/659-Seven-is-Google-s-New-Magic-Number"]results shown was reduced from 10 to 7[/URL], and how it seems to have been reduced further down to four results.

These are[URL="http://www.seroundtable.com/google-four-results-15658.html"] initial reports[/URL], and acknowledge that this might be a test, but the fact that the results amounts are changing might mean other algorithm changes. If fewer results are shown for a website, that might give smaller companies a chance for higher rankings.

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