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DMCA Requests Have Not Increased Since Google Added to Algorithm

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Earlier this month, Google had announced that part of their algorithm would include a penalty for sites with a large number of DMCA requests. In case you are not familiar with the DMCA acronym, [URL="http://en.wikipedia.org/wiki/Digital_Millennium_Copyright_Act"]Wikipedia[/URL] explains, "The Digital Millennium Copyright Act (DMCA) is a [URL="http://en.wikipedia.org/wiki/United_States"]United States[/URL] [URL="http://en.wikipedia.org/wiki/Copyright"]copyright[/URL] [URL="http://en.wikipedia.org/wiki/Law"]law[/URL] that implements two 1996 treaties of the [URL="http://en.wikipedia.org/wiki/World_Intellectual_Property_Organization"]World Intellectual Property Organization[/URL] (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as [URL="http://en.wikipedia.org/wiki/Digital_rights_management"]digital rights management[/URL] or DRM) that control access to copyrighted works. It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. In addition, the DMCA heightens the penalties for copyright infringement on the [URL="http://en.wikipedia.org/wiki/Internet"]Internet[/URL]."

So many industry media experts speculated that DMCA requests would go on the rise, especially from competitive sites trying to knock out their competition. However [URL="http://www.seroundtable.com/google-dmca-increase-15620.html"]SERoundTable[/URL] reports today that has not been the case. "Google's [URL="http://www.google.com/transparencyreport/removals/copyright/"]transparency report[/URL] shows August 13th take down requests versus August 20th and the number is slightly down from the 13th to the 20th."

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