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Reflections On The Digital Side of The Olympics From Google

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Google weighed in on the 'digital games' quoting that the winner of the Olympics was digital. In a post on the Official Google Blog, Google gives us the statistics from behind the 'screens' on the most wired games to date. The blog post goes over searches inspired by the sports and the athletes, streaming videos on YouTube, the multiple screen angle, and the digital advertising winners as well.

Here are the search stats, and for more, see [URL="http://googleblog.blogspot.com/2012/08/london-calling-some-reflections-on.html"]Google's Blog[/URL].

[B]Searches set a new pace
Mirroring the growth of the web and digital media, Google search volume around the world was dramatically higher this year than during Beijing in 2008:
[LIST][*]Driven by a 900 percent increase in [[URL="http://www.google.com/insights/search/#q=Ryan%20Lochte&geo=US&date=1%2F2012%2012m%2C1%2F2008%2012m&cmpt=date"]ryan lochte[/URL]] searches, American interest in [[URL="http://www.google.com/insights/search/#q=swimming&geo=US&date=1%2F2012%2012m%2C1%2F2008%2012m&cmpt=date"]swimming[/URL]] spiked 25 percent higher than 2008 levels.[*]The “Fierce Five” vaulted U.S. searches for [[URL="http://www.google.com/insights/search/#q=Gymnastics&geo=US&date=1%2F2012%2012m%2C1%2F2008%2012m&cmpt=date"]gymnastics[/URL]] to almost double the 2008 peak.[*]Spurred on by a record-breaking performance by sprinter Usain Bolt, Jamaican searches for [[URL="http://www.google.com/insights/search/#q=track%20and%20field&geo=JM&date=1%2F2012%2012m%2C1%2F2008%2012m&cmpt=date"]track and field[/URL]] raced up 40 percent from 2008.[*]Japanese gymnast and first-time gold medalist [[URL="http://www.google.com/insights/search/#q=Kohei%20Uchimura&geo=JP&cmpt=q"]kohei uchimura[/URL]] proved he’s a “superman” in search as well as on the tumbling mat, with search volume in his home country up 420 percent over the last games.[*]Success may have been sweeter the second time around for wrestler [[URL="http://www.google.com/insights/search/#q=Sushil%20Kumar&geo=IN&cmpt=q"]sushil kumar[/URL]], the first Indian athlete to win an individual medal at successive Olympics, with searches up more than 375 percent from the 2008 games.[/LIST]Here are a few more search snapshots:

[TABLE]
<tbody>[TR]
[TD][B]Top Athlete Searches (U.S.)[/B][/TD]
[TD][B]Top Athlete Searches (U.K.)[/B][/TD]
[TD][B]Top Artist Closing Ceremony Searches (U.S.)[/B][/TD]
[/TR]
[TR]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&cp=9&gs_id=y&xhr=t&q=michael+phelps&pf=p&output=search&sclient=psy-ab&oq=michael+p&gs_l=&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Michael Phelps[/URL][/TD]
[TD]Usain Bolt[/TD]
[TD][URL="https://www.google.com/#hl=en&sclient=psy-ab&q=jessie+j&oq=jessie+j&gs_l=serp.3..0i10l4j0l3j0i10j0l2.5798.5798.1.7360.3.3.0.0.0.0.96.238.3.3.0.les%3Bcqn%2Ccconf%3D1-0%2Cmin_length%3D2%2Crate_low%3D0-025%2Crate_high%3D0-025%2Csecond_pass%3Dfalse%2Cnum_suggestions%3D2%2Cignore_bad_origquery%3Dtrue..0.0...1c.vlwu2CbPBUE&psj=1&fp=1&biw=1201&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Jessie J[/URL][/TD]
[/TR]
[TR]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=michael%20phelps&cp=6&gs_id=2a&xhr=t&q=ryan+lochte&pf=p&sclient=psy-ab&oq=ryan+l&gs_l=&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Ryan Lochte[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sclient=psy-ab&q=jessica+ennis&oq=jessica+ennis&gs_l=hp.3..0i3l3j0.102745.104351.10.104546.13.5.0.8.8.0.185.559.3j2.5.0.les%3B..0.0...1c.9zA28RMdhzA&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Jessica Ennis[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sclient=psy-ab&q=beady+eye&oq=beady+eye&gs_l=hp.3..0i3j0l3.16528.17607.1.17751.9.6.0.3.3.0.59.344.6.6.0.les%3B..0.0...1c.oCbtLEXSTN8&pbx=1&fp=1&biw=1201&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Beady Eye[/URL][/TD]
[/TR]
[TR]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=ryan%20lochte&cp=4&gs_id=3e&xhr=t&q=lolo+jones&pf=p&sclient=psy-ab&oq=lolo&gs_l=&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Lolo Jones[/URL][/TD]
[TD]Michael Phelps[/TD]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=freddie%20mercury&cp=8&gs_id=a5&xhr=t&q=gary+barlow&pf=p&sclient=psy-ab&oq=gary+bar&gs_l=&pbx=1&fp=1&biw=1201&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Gary Barlow[/URL][/TD]
[/TR]
[TR]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=lolo%20jones&cp=4&gs_id=4l&xhr=t&q=usain+bolt&pf=p&sclient=psy-ab&oq=usai&gs_l=&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Usain Bolt[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sclient=psy-ab&q=victoria+pendleton&oq=victoria+pendleton&gs_l=hp.3..0i3l3j0.20573.23399.11.23654.18.9.0.9.9.0.118.807.7j2.9.0.les%3B..0.0...1c.PYccSj20Xes&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Victoria Pendleton[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=gary%20barlow&cp=4&gs_id=65&xhr=t&q=ed+sheeran&pf=p&sclient=psy-ab&oq=ed+s&gs_l=&pbx=1&fp=1&biw=1201&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Ed Sheeran[/URL][/TD]
[/TR]
[TR]
[TD][URL="https://www.google.com/#hl=en&sclient=psy-ab&q=alex+morgan&oq=alex+morgan&gs_l=hp.3..0i3l2j0j0i3.175217.179307.14.179580.17.8.4.5.7.1.462.1418.5j1j0j1j1.8.0.les%3B..0.0...1c.oxHey2UiVJo&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Alex Morgan[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=victoria%20pendleton&cp=7&gs_id=bf&xhr=t&q=andy+murray&pf=p&sclient=psy-ab&oq=andy+mu&gs_l=&pbx=1&fp=1&biw=1185&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Andy Murray[/URL][/TD]
[TD][URL="https://www.google.com/#hl=en&sugexp=les%3B&gs_nf=1&pq=ed%20sheeran&cp=8&gs_id=7t&xhr=t&q=freddie+mercury&pf=p&sclient=psy-ab&oq=freddy+m&gs_l=&pbx=1&fp=1&biw=1201&bih=620&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&cad=b"]Freddie Mercury[/URL][/TD]
[/TR]
</tbody>[/TABLE]
[/B]

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