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NBC and Facebook To Announce Olympic Partnership for TV and Social

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The 2012 Olympics are going to be the first Olympics in the age of social media since social has come so far in the last four years. NBC Universal and Facebook are about to announce a partnership to promote the Olympic Games on Facebook and encourage tv viewers to talk about the Olympics on Facebook as well.

From the [URL="http://www.nytimes.com/2012/07/11/business/media/nbc-and-facebook-announce-facebook-partnership.html?_r=1"]New York Times[/URL]:

"Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.

“We know that a social conversation will surround the Olympics,” said Gary Zenkel, the president of NBC Olympics. The work with Facebook, he added, is part of the division’s plan to listen and to talk back.

This is just one of many initiatives to add social media aspects to the Olympic Games which happen later this month in London.

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