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Is This The Year of "The Socialympics"?

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This month the 2012 Summer Olympics will be held in London and it is shaping up to be a very "social" event. As [URL="http://searchenginewatch.com/article/2188987/The-2012-Socialympics"]SearchEngineWatch[/URL] points out, a lot has changed in the social media world in the last 4 years, so the Olympic Committee has had to set up guidelines in preparation for a social Olympics. There are guidelines for brands, rules for the athletes and many restrictions in place even for Olympic event attendees.

Search Engine Watch gives some great outlines of the regulations on social media and also lists for us all of the official Olympic sites online. "In a post on SocialMediaToday.com Rachel Boothroyd, General Counsel at [URL="http://www.emoderation.com/"]eModeration.com[/URL], discusses the UK legislation that brands and social media professionals and marketers need to be aware of. She shares [URL="http://socialmediatoday.com/emoderation/509182/social-media-guide-olympics-part-ii-golden-rules-and-other-practical-guidelines"]Olympic social media rules for brands[/URL] – dos and don'ts such as:
[LIST][*]Brands cannot associate themselves with the Olympics[*]Comply with the Olympic Association Right (OAR) and London Olympic Association Right (LOAR)[*]Provide the facts and take a journalistic approach to avoid violating restrictions[*]Avoid marketing campaigns framed around the Olympics[*]For additional information about brand protection and statutory marketing rights, [URL="http://www.london2012.com/documents/brand-guidelines/statutory-marketing-rights.pdf"]download the brand protection pdf on the London2012.com site[/URL][URL="http://www.london2012.com/documents/brand-guidelines/statutory-marketing-rights.pdf"].[/URL][/LIST]With so many restrictions, what are marketers to do? Taking a journalistic approach to sharing content about the Olympics seems to be the safest way marketers can still participate in the conversation, according to Boothroyd. Retweet, share, repin, post, “like”, comment on, review, download, subscribe, +1 and blog about the information that is already being shared."

Here are 7 places to find official Olympic information online:

[h=3]1. Olympic Online Communities[/h][COLOR=#444444]Several websites are available to help keep you up-to-date on the Olympic activities before, during and after the events. The official websites are:[/COLOR]
[LIST][*][URL]http://www.london2012.com/[/URL][*][URL="http://www.olympic.org/"]http://www.olympic.org[/URL][*][URL="http://hub.olympic.org/"]http://hub.olympic.org[/URL][*][URL]http://www.nbcolympics.com/[/URL][*][URL]http://www.teamusa.org/[/URL][/LIST][h=3]2. Facebook[/h][COLOR=#444444]Several pages are available online to stay in touch with your favorite athletes or see the most updated results for your favorite event. The [URL="http://www.facebook.com/olympics"]Official Olympics page[/URL] at over 2.8 million strong, [URL="http://www.facebook.com/nbcolympics"]NBC Olympics[/URL] page and [URL="http://apps.facebook.com/testinglondon/"]Countdown App[/URL] are regularly updated accounts worth a “like”. Additionally, the official [URL="http://www.facebook.com/londonukcom"]London.uk.com Olympics & Paralympics[/URL] page is a great page to subscribe to.

[h=3]3. Twitter[/h]While some are touting the Socialympics to be more of a “Facebook Olympics”, I’ll admit I was more social media geeked to see the Twitter integration by the IOC than anything else.
Not only are official accounts available for [URL="https://twitter.com/#!/Olympics"]@Olympics[/URL], [URL="https://twitter.com/#!/USOlympic"]@USOlympicTeam[/URL], [URL="https://twitter.com/#!/iocmedia"]@IOCMedia[/URL] (Official Olympic News), and [URL="https://twitter.com/#!/London2012/"]London 2012[/URL], but Lists are also available. The [URL="https://twitter.com/#!/London2012/lists"]Twitter Lists[/URL] available to follow include [URL="https://twitter.com/#!/London2012/olympians"]Olympians Twitter list[/URL] and automated results for [URL="https://twitter.com/#!/London2012/olympic-sports"]all sports at the Olympics[/URL] just to name a few.

[h=3]4. Google+[/h]The Olympics use of Google+ has proved meaningful for engagement and activity. Over 300,000 users have the [URL="https://plus.google.com/106101596084497923559/posts"]London 2012 Google+ page[/URL] in their circles, with many posts receiving well over 50 comments and +1s.
[h=3]5. YouTube[/h]In a recent post on Mashable, a USOC (United States Olympic Committee) representative shared that their choice to use YouTube as a channel was in large part [URL="http://mashable.com/2012/06/29/2012-olympics-usoc-youtube/"]due to the platform’s reach[/URL]. They plan to push 5 to 10 videos per day during the Olympics in efforts to grow and use their [URL="http://www.youtube.com/TeamUSA"]Team USA YouTube[/URL] channel effectively.
Staying tuned to the channel is a definite must, as well as the [URL="http://www.youtube.com/user/olympic"]Official Olympic Channel by the IOC[/URL]and [URL="http://www.olympic.org/videos"]video galleries on the Olympics website[/URL], available to search and view on demand.

[h=3]6. Photos/Pinterest[/h][URL="http://www.olympic.org/photos"]Photo galleries[/URL] on the Olympic website are available to search through and share on Twitter, Facebook, even Google+ but not Pinterest - yet. There are many boards dedicated to the Olympics on Pinterest and I suspect we’ll see more in the coming weeks.
An official Pinterest page doesn’t exist yet but with the popularity of the platform Olympic pins are bound to go popular as the games begin. [URL="http://pinterest.com/search/?q=olympics"]Conduct a search[/URL] on Pinterest to see updated results of Olympic themed pins or join a [URL="http://www.flickr.com/groups/london2012/"]London 2012 Flickr group[/URL].
[h=3]7. Shazaam[/h]A recent [URL="http://www.ft.com/cms/s/9161fe78-bedf-11e1-8ccd-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F9161fe78-bedf-11e1-8ccd-00144feabdc0.html&_i_referer=#axzz1zXCuUxpz"]partnership between Shazaam[/URL] and [URL="http://www.comcast.com/"]Comcast’s NBCUniversal[/URL] will allow users of the Shazaam app to access additional content when using the app during broadcasts on five NBC networks. The recent integration of Shazaam with the Grammys offered additional social engagement and proved successful for their efforts, the same remains to be seen for the Olympics.


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