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New Top Level Domain Applications Revealed

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Although you may not be familiar with the acronym gTLD, you already know what they are. gTLD stands for generic top level domains, the original gTLDs were .com, .net, and .org. Since the expansion of the internet, quite a few more gTLDs have been released and last year it was expanded even more to include .xxx domains for the adult industry. This week ICANN revealed the applicants for some new gTLDs and the domains they are applying for. Google applied for [URL="http://www.informationweek.com/news/government/policy/240002017"]over 100 new TLDs[/URL], and even [URL="http://googleblog.blogspot.com/2012/05/expanding-internet-domain-space.html"]released a blog post[/URL] about it. Here is some of what Vint Cerf, Google's Chief Internet Evangelist posted, "We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment. By opening up more choices for Internet domain names, we hope people will find options for more diverse—and perhaps shorter—signposts in cyberspace." [URL="http://www.mediapost.com/publications/article/176725/new-internet-tlds-to-change-search-advertising.html?edition=47947"]Mediapost[/URL] talks about the impact new gTLDs will have on marketing, advertising, ads and brands. "Brands can now have their own string of top-level domain names; consumers will soon have a new way to search for URLs. The process, however, could initially confuse search engine marketers and online advertisers."

For more information, see ICANN's website on TLDs: [URL]http://newgtlds.icann.org/en/[/URL] and their TLD micro site: [URL]http://archive.icann.org/en/tlds/[/URL]

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