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Microsoft Jeopardizes 'Do Not Track' Obedience With IE10 Default

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[LEFT]Microsoft has changed the Do Not Track setting on as a default on the new IE10 browsers, angering the advertising world and possibly causing chaos with its decision. The [URL="http://blogs.wsj.com/digits/2012/05/31/microsofts-do-not-track-move-angers-advertising-industry/"]Wall Street Journal[/URL] says "The Digital Advertising Alliance, a coalition that counts Microsoft as a member, said that the decision ran counter to the industry’s agreement with the White House [URL="http://www.aboutads.info/resource/download/DAA White House Event.pdf"]announced earlier this year[/URL] to honor “do not track” as long as it is not a default setting." Now that Microsoft has gone against this previously agreed upon decision, the ad industry might revolt against the policy and ignore all Do Not Track requests.

[/LEFT] [URL="http://www.mediapost.com/publications/article/176000/daa-ad-industry-might-ignore-ie10-do-not-track-re.html?edition=47535#ixzz1wydwuETM"]MediaPost[/URL] reports, "DAA counsel Stuart Ingis told Online Media Daily on Friday that he doesn't expect that ad networks will respect a do-not-track command that hasn't been activated by users. "It's hard for me to believe [that] anyone would follow the command, when it's not really a consumer choice," he says. "It's a unilateral decision, made by one browser vendor, without input by anybody."

[LEFT]This is definitely a situation that we will have to keep an eye on, as Do Not Track legislation is sure to come up again soon.[/LEFT]

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