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How People Look At Pinterest Boards

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People look at Pin Boards in much different ways than they look at search engine page results. It is important for marketers on Pinterest to know where most eyes go so that they can adjust the positioning of Pin Boards accordingly.

[URL="http://mashable.com/2012/05/29/pinterest-eye-tracking-study/"]Mashable[/URL] just featured an article on a study, which was conducted by [URL="http://www.http//eyetrackshop.com/"]EyeTrackShop[/URL], used the webcams of 600 participants to track their eye movements as they looked at top category and [URL="http://mashable.com/2012/02/22/10-most-followed-brands-on-pinterest/"]brand Pinterest pages[/URL] for 10-second intervals. They answered a quick survey about each page after viewing it.


Here are some more interesting observations from the results:
[LIST][*][B]Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.[/B][*][B][B]Faces attract attention. As with [URL="http://mashable.com/2011/11/30/social-profile-eye-tracking/"]most social media sites[/URL], respondents looked at faces on Pinterest at more than objects.[/B][/B][*][B][B][B]Profile information isnít always as noticeable as profile content. Profile image and information may[URL="http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/"]dominate attention on Facebook[/URL], but on Pinterest fewer people noticed it than noticed content.The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pagesí most-looked-at pins. On average, this info was looked at second, not first.
[/B][/B][/B][*][B][B][B][B]Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.[/B][/B][/B][/B][*][B][B][B][B]People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brandís page improved their opinion about the brand and said they were more likely to purchase something from it.[/B][/B][/B][/B][/LIST]

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