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How Semantic Search Will Affect Paid Search Ads

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Google's new semantic search and its Knowledge Graph are brand new and still learning, but the future is bright for this new technology. As the Knowledge Graph grows and serving search results becomes more and more robust, there are far reaching implications beyond regular organic search. Both paid search ads, and any other on page advertising will also be affected.

Laurie Sullivan from MediaPost wants you to look at it this way: "In the long term, more searches give companies a better-than-average chance to brand products and services through elaborate paid-search ads, sitelinks, or well-optimized sites serving up specific pages related to the search. But, oh, wait -- Google already does this.Brands have already begun to question the impact of these types of queries, along with paid-search ads in organic listings. A Google spokesperson doesn't believe the new feature will detract from or influence paid-search ads that appear on the right rail or at the top of the page."


Read more: [URL]http://www.mediapost.com/publications/article/174927/how-googles-organic-search-changes-could-influenc.html?edition=46988#ixzz1vo3upYIO[/URL]

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