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Google Research Shows Details of Smartphone Mobile Growth

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Google launched [URL="http://thinkwithgoogle.com/mobileplanet"]Our Mobile Planet[/URL], last October and since then they have been collecting data on mobile and smartphone usage world wide. They just released the first 6 month [URL="http://googleblog.blogspot.com/2012/05/new-research-shows-smartphone-growth-is.html"]report[/URL] detailing where there is mobile growth and the different usage styles of each country. The findings show "smartphone adoption has gone global. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones. An additional seven countries—U.S., New Zealand, Denmark, Ireland, Netherlands, Spain and Switzerland—now have greater than 40 percent smartphone penetration." [URL="http://www.mediapost.com/publications/article/174864/googles-mobile-growth-and-link-to-london-olympics.html?edition=46935#ixzz1vBqGVvXh"]Mediapost[/URL] also reported on the data findings and noted how the report showed "that consumers in Egypt and Brazil are among the heaviest social networkers. Ninety-one percent and 88% of smartphone users, respectively, and 59% of smartphone owners in China have made a purchase on their device -- the highest among all countries in this study."

The information that Google gathers from the research will be used by, Google -- along with partners Visa and Samsung -- will launch Android-based phones supporting near field communication (NFC) for the London Olympics. The technology will support check-in and electronic payments through Google Wallet in an effort to reduce credit card fraud by 80%, according to Global Equity Research.


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