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Social Media Spending Forecasted to Double in Next Four Years

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Social Media advertising spend is predicted to double by 2016. Both eMarketer and BIA/Kelsey show rapid growth in online spending, with social media still only a small portion of online ad spend, and digital media spend being a small portion of overall advertising budgets. "EMarketer predicts total U.S. ad spending will increase from $169.5 billion in 2012 to $196.7 billion in 2016. Thus online’s share of total ad spending will grow from 18.9% to 31.5% over this period, while social’s share of total ad spending will grow from 2.8% to 4.9%. In other words, despite its apparently impressive growth rate, according to these forecasts social media will not capture a larger share of online ad spending, and will be a fairly minor contributor to online’s proportional growth relative to other media” [LEFT][COLOR=#000000]

Read more: [URL]http://www.mediapost.com/publications/article/174889/social-media-spending-will-double-by-2016.html?edition=46938#ixzz1v4PjeQcT[/URL][/COLOR][/LEFT]

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