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Google Introduces Knowledge Graph

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The next biggest thing in Google's search engine has just been introduced. Today, Google introduced their Knowledge Graph into their search engine results and let us know all about this newest development in the world of search on their [URL="http://insidesearch.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html"]Inside Search Blog[/URL]. Google's SVP of Engineering Amit Singhal wrote "Search is a lot about Discovery" he goes on to say that up until now the search is still a lot of work for the user. Google's new Knowledge Graph goes through steps to make the search easier - or at least show more types of results for a search query since a search can mean more than one thing, Google wants to be able to show results to cover any of the multiple real world application meanings that a user might be looking for when they run a search query.

The example Singhal uses in the blog post is a search for [taj majal]. And this is what he says about that one keyword, " You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings."

The Knowledge Graph enhances Google Search in three main ways to start:


[B]1. Find the right thing[/B]
Language can be ambiguous—do you mean Taj Mahal the monument, or Taj Mahal the musician? Now Google understands the difference, and can narrow your search results just to the one you mean.

[B]2. Get the best summary[/B]
With the Knowledge Graph, Google can better understand your query, so we can summarize relevant content around that topic, including key facts you’re likely to need for that particular thing.

[B]3. Go deeper and broader[/B]
Finally, the part that’s the most fun of all—the Knowledge Graph can help you make some unexpected discoveries. You might learn a new fact or new connection that prompts a whole new line of inquiry.

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