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How Marketers Can Capitalize on Holidays & Seasonal Buying Patterns

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Search Engine Watch featured an article from Paul Burani all bout how marketers can make the most out of seasonal and holiday shopping online. The article also has links to some of his other data on gift shopping online, which is helpful since it is now the season to get your marketing campaigns ready for "the season".

1. Grab the Low-Hanging Keywords

2. Be Timely in Your Execution

3. Use PPC Ad Extensions to Your Advantage

4. Diversify Your Digital Marketing Portfolio Beyond Just Search

5. Think Competitively

6. Remember the All-Important, Yearlong Gifting Occasions

For full descriptions of all 6 points, see [URL="http://searchenginewatch.com/article/2097423/6-Ways-Search-Marketers-Can-Capitalize-During-Holidays-Seasonally"]SearchEngineWatch[/URL].

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