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Search Tools for Search Engine Optimization Marketers

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As search engine marketers and Internet marketers, tools are a necessary part of the job. Tools help marketers aggregate data and benchmark progress. Here is a list of 14 search tools from Search Engine Watch. For full descriptions and details, see [URL=""]SEW[/URL].

[B]Search Engine, Browser and Device Stats[/B]
[COLOR=#444444]One tool I come back to again and again is [URL=""]StatsCounter[/URL] there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries.

[B]Google Insights and Trends[/B]
It always seems confusing that there are two Google tools showing search trends [URL=""]Insights[/URL] and [URL=""]Trends[/URL] with the later linking to the other with the text; "Explore advanced features with [URL=""]Google Insights for Search[/URL]".

[B]Google Ad Planner[/B]
Google's [URL=""]DoubleClick Ad Planner[/URL] show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc. and finding a list of sites that fit your target audiences and then filtering down to those that are in the Google Display Network and can be targeted using AdWords. It's a useful tool for benchmarking against competitors, too.

[B]Google Keyword Tools[/B]
Everybody should already know this one it's the pre-eminent source of [URL=""]keyword data[/URL]. Data can be viewed at a national level, with mobile search volumes split off separately. Login for the ability to download to CSV, or to add them directly to AdWords.

[B]Yandex and Bidu Keyword Tools[/B]
Remember the power of Yandex and Badiu in Russia and China, with 63 and 78 percent market share respectively.

[B]SEOBook Keyword Tools[/B]
A Swiss Army Knife of free keyword tools one to [URL=""]clean up keyword lists[/URL] copied off webpages or from other sources by removing numbers, punctuation and words you don't want (e.g. "free"); another tool to [URL=""]generate all the variations of two lists of words[/URL] and one to generate [URL=""]typos/misspellings of keywords[/URL].

[B]Microsoft Advertising Intelligence for Excel[/B]
A [URL=""]free Excel Plugin[/URL] that brings in keyword data including volumes, additional keywords and other data from MSN AdCentre.

[URL=""]Find more keywords[/URL] using Google Autocomplete and other sources. It's a quick way of understanding the universe of searches around word or phrase to find negative or positive keywords.

[B]Google Preview Tool[/B]
Is that ad running OK in Slovakia? Who's bidding on your brand on mobiles in Mexico? The [URL=""]Google Ad Preview tool[/URL] allows you to view PPC and SEO results as if located in a specific country on a fresh computer with no cookie or login based personalisation.

[B]YouTube Keyword Tool[/B]
YouTube is the dominant video search engine and evolving as a fully-fledged entertainment hub with the obvious short-form video uploads alongside professional content from broadcasters and brands.

[B]YouTube Trends Dashboard[/B]
An [URL=""]often over-looked tool[/URL] that shows, per county, what videos are trending in a specific country by gender and age group ideal for spotting content to advertise against, and knowing what's "hot" on YouTube or if you're really doing well, watching your own videos trend. There's a [URL=""]trends blog[/URL] too.


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