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What's New With Google Analytics?

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Google Analytics has made some big changes recently in efforts to make reports more in depth and accessible to marketers. Here are some changes listed in their latest newsletter:

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[TD][B]Measure the value of social media with
Google Analytics [/B]
A [URL="http://www.google.com/appserve/mkt/DLMoAJsmeUYEWN"]new set of Social reports[/URL] help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You'll find the [URL="http://www.google.com/appserve/mkt/U3uId7h9bghbdo"]Social Value Overview[/URL], [URL="http://www.google.com/appserve/mkt/8XQcxqa7PbU1a2"]Social Sources[/URL], [URL="http://www.google.com/appserve/mkt/JWeEmz1JwoGe83"]Social Plugins[/URL], and [URL="http://www.google.com/appserve/mkt/8YX2ThDtTR4oOn"]Conversion Reports[/URL] in the Traffic Sources section of your account. [URL="http://www.google.com/appserve/mkt/f0RkYiWrNBRRC1"]Learn More


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[B]Export and share reports [/B]
[URL="http://www.google.com/appserve/mkt/VEK44UuLNIrwk3"]Exporting and sharing reports[/URL] is now possible in the new version of Google Analytics. From the Export tab, download or email any report directly from your account. You even have the option to automate sharing. Set up your account to email reports daily, weekly, monthly, or quarterly. [URL="http://www.google.com/appserve/mkt/L0xH3m7pL3rwwu"]Learn More[/URL]

We also added a [URL="http://www.google.com/appserve/mkt/3nFutMuYvQyQNm"]share button[/URL] to Custom Dashboards, Reports, and Advanced Segments. The share button creates a link to the custom template you created, and not your actual account data. When someone clicks this link, they'll land in their own Analytics account and see the custom schema you created populated with their own data. [URL="http://www.google.com/appserve/mkt/17MsNP4bjoy4tB"]Learn more
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[B]Track paths from one event to the next[/B]
Welcome the [URL="http://www.google.com/appserve/mkt/IMWULIHcxArqfQ"]Events Flow Report[/URL] to the Flow Visualization family! If you're already tracking content like videos, downloads, and embedded gadgets as Events, use this report to see the order in which visitors trigger Events and the popular paths taken from one Event to the next. We've also added the Date Comparison feature to all [URL="http://www.google.com/appserve/mkt/LYWLi4yf1gxMTN"]Flow reports[/URL], so you can see at a glance how visitor engagement changes over time. Try it out in any of these reports: [URL="http://www.google.com/appserve/mkt/WcwWaaY3ymLIXh"]Visitor Flow[/URL], [URL="http://www.google.com/appserve/mkt/5N3LtGmUnWBbtK"]Goal Flow[/URL], and the new[URL="http://www.google.com/appserve/mkt/PYH9rOfKf75Tis"]Events Flow[/URL]. [URL="http://www.google.com/appserve/mkt/Yf6OZmlFPrgVIU"]Learn more
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[B]Make your marketing accountable with digital marketing attribution[/B]
The [URL="http://www.google.com/appserve/mkt/ZKJAm9PQY072qA"]Attribution Modeling[/URL] tool lets you assign credit across your whole digital marketing campaign -- so you can set values for all of the elements that led to online sales and other business goals. By building and comparing customized attribution models, you can determine the impact of different channels, referral sources, campaigns, and keywords. Learn more about using attribution to improve your marketing in our [URL="http://www.google.com/appserve/mkt/JSdsyYm0N0EqSq"]Attribution Playbook[/URL], or check out industry trends in our [URL="http://www.google.com/appserve/mkt/6z1LGh8lnIRISs"]Attribution Whitepaper[/URL].

If you are not one to welcome change, you are not alone, but in most cases with technology the change is for the better and we have to adapt to survive. Here is a great article from [URL="http://searchenginewatch.com/article/2168440/Top-3-Excuses-For-Not-Switching-to-the-New-Google-Analytics-Debunked?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Top%203%20Excuses%20For%20Not%20Switching%20to%20the%20New%20Google%20Analytics%20%E2%80%93%20Debunked&utm_campaign=04%2F18%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email"]Search Engine Watch[/URL] that debunks the top 3 excuses for not switching to the new Google Analytics platform.

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