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Google Rolls Out New Adwords Metrics for Brand Marketers

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Google recently introduced the Brand Activate Initiative at the Ad Age Digital Conference earlier this month. According to [URL="http://adwordsagency.blogspot.com/2012/04/making-web-work-for-brand-marketers.html"]Google's Adwords Agency Blog[/URL], "the Brand Activate Initiative, an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers.

We’re working to build truly useful brand metrics into the tools that advertisers already use to manage their campaigns, so they’ll be actionable within seconds, not months."

Search Engine Watch covered the story and elaborates more on what this new tool and metrics mean for advertisers. See the [URL="http://searchenginewatch.com/article/2169136/Google-Unveils-New-Metrics-for-Brand-Marketers?"]full article here[/URL].

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