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New Google Algorithm Changes Today

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Google has made another algorithm update to the search results pages, this update is focused on rewarding high quality sites and penalizing sites that are over optimized or contain web spam. Google announced on their [URL="http://insidesearch.blogspot.com/2012/04/another-step-to-reward-high-quality.html"]Inside Search Blog[/URL] detailing the changes and the reasons for the changes:

"The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from [URL="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66358"]keyword stuffing[/URL] to [URL="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356"]link schemes[/URL] that attempt to propel sites higher in rankings."

For more details on the new algorithm change also see articles from:

[URL="http://searchengineland.com/did-googles-search-results-get-better-or-worse-119469?utm_source=pluspost&utm_medium=plus&utm_campaign=stream"]SearchEngineLand[/URL]

[URL="http://www.mediapost.com/publications/article/173252/google-debuts-new-algorithm.html"]MediaPost[/URL]

[URL="http://www.seroundtable.com/google-webspam-algorithm-15062.html"]SEO Round Table[/URL]

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